Chicago.
Seoul.
About
Blueprint was created by Kevin Lee — raised on Chicago basketball, rooted in Korean heritage. The brand started the way most real things do: someone who always wanted to make something finally did.
Every graphic tells that story. The quiet discipline of knowing where you come from — and the nerve to go somewhere new.
Kevin linked up with longtime friend Matt and they built it from the ground up. Two people, one vision.
Clothing should reflect the calm and control you strive for in your own life.
Collections
Foundation — released January 2026. The first line drawn. The starting point everything else builds on.
Discovery — late summer. The next chapter.
Shop FoundationStay in the loop.
Est. 2025